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NGK Named the Official Spark Plug of the Driven World Short Track Championship

CONCORD, NC — Oct. 18, 2018 — DIRTcar Racing has declared NGK the Official Spark Plug of the Driven Racing Oil World Short Track Championship. The three-day event, attracting hundreds of the best DIRTcar drivers from across the country will now champion the state-of-the-art Ignition Specialist. 

“NGK Spark Plugs is the largest OE supplier and manufacturer of spark plugs in the U.S.,” said Danielle Orlando, general manager of NGK Spark Plugs. “We’re thrilled to bring our product to the weekly racer who understands the dedication, performance and quality we represent.”

Since 1936, NGK Spark Plugs has been the world leader in technology, innovation, and world-class quality in the design of spark plugs and oxygen sensors. Today, NGK manufactures NGK Spark Plugs for virtually every automotive manufacturer in the world. NGK has built a reputation for quality and reliability, and a commitment to excellence continues to be the driving force behind the company’s advanced research and development programs. 

“We’re proud to have a brand like NGK involved,” said Ben Geisler, chief marketing officer of DIRTcar Racing. “Short track racers across the country use a lot of spark plugs, and NGK’s support of this event is just another indicator of their commitment to grassroots motorsports.”

In addition to becoming the Official Spark Plug of the Driven World Short Track Championship, NGK Spark Plugs will sponsor contingency awards, granting drivers new opportunities to pad their pockets and take home products. The Hard Charger of all nine divisions, along with all Specialty Award winners, will each receive a set of NGK Spark Plugs as well.

The third annual Driven World Short Track Championship is a three-day event featuring the best weekly racers in the country. The event, hosted at the Dirt Track at Charlotte (NC), Thursday, Oct. 25 to Saturday, Oct. 27, 2018, will put nine divisions on center stage in pursuit of a purse in excess of $120,000. The mega-event takes place the weekend before the World of Outlaws World Finals, ensuring two weeks of can’t miss, season-ending action featuring dirt racing’s top drivers, series and divisions.

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