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Super DIRT Week XXXVII Press Credential Requests Due Mid-September

2008 Super DIRTweek XXXVIIWeedsport, NYAugust 15, 2008 – By Tom Skibinski, DIRTcar Racing NorthEast PR Director

A reminder that the deadline for all working media members requesting access to Super DIRT Week XXXVII, Oct. 7-12, has been set for Sept. 15 to allow adequate time for proper authorization and processing of credentials. ALL REQUESTS MUST STILL BE MADE IN WRITING EVEN IF INDIVIDUALS HOLD A VALID 2008 DIRT PRESS CARD.

Credential requests by the supervising editor on company letterhead must indicate medium represented, specific assignment, area of access required, coverage dates and e-mail address(es). All 2008 Super DIRT Week press credentials will be held at the New York State Fairgrounds’ Gate 7 ‘Will Call’ window beginning Tuesday, Oct. 7 at 12noon; remaining open 24-hours through Sunday. Vests are required for cinder track access (access will NOT be allowed in certain areas – including the cement stage on the frontstretch) and must be signed for and display of a photo ID is mandatory at registration.

Raceday staff will be out in full force throughout the week ready to help answer questions and supply timely information. Public Relations & Promotions Director of Canandaigua Speedway, Cayuga County Fair Speedway and Rolling Wheels Raceway Park Danny Kapuscinski, public relations specialist Jean Lynch and veteran Syracuse Newspaper race reporter John Hill will be assisting in the Infield Pits Conference Center while DIRTcar Racing NorthEast PR Director Tom Skibinski will supply complete race day reports with photos posted on the DIRTcar NorthEast Series homepage daily. Log into www.superdirtcarseries.com and click on the Super DIRT Week logo to find the most updated information including rosters, race reports & results, and event schedules as the week unfolds.

Contact Tom Skibinski at DIRTcar Racing NE Headquarters (315/834-6606 x28) or via e-mail tskibinski@dirtcar.com to obtain further Super DIRT Week press material. The cut-off date for securing appropriate credentials remains Friday, Sept. 15.

2008 SUPER DIRT WEEK
MEDIA CREDENTIAL ELIGIBILITY

To Request Credentials: Requests from media members to staff Super DIRT Week motorsports events must be event-specific, typed on company letterhead, include an outline of proposed coverage, and be signed by the editor/director then mailed to the office (no email/phone). Media credential requests must be received at DIRTcar NorthEast Headquarters by September 15, 2008. Meeting credential requirements does not guarantee a credential will be issued. Proof of coverage from Super DIRT Week ’07 or the 2008 season for first time affiliates (tear sheets, video tape, audio tape, etc.) is required from all outlets. Credentials are available to authorized personnel only for the purpose of providing timely coverage of Super DIRT Week events.

Traditional Media: Media credentials will be issued only to recognized newspapers, news services, related trade publications, television and radio networks and local television and radio stations and must be requested by the editor or representative, sports editor or sports director. To be considered for Credentials, the media outlet must meet the following minimum DIRTcar Racing requirements:
1. TV/Radio/Newspapers must serve DIRTcar Racing regional markets or individual track market directly; one-time exceptions may be made for special interest subjects.
2. Trade/industry publications must be “of record” for the sport, or provide coverage of events with a minimum of regular results coverage.
3. Annual publications will be considered on a case-by-case basis.

Websites: To be considered for Media Credentials the website must meet the following minimum requirements:
1. Must have its own unique URL (no sub-domains/sub-directories)
2. 2 million hits/month; traffic must be verified (e.g. WebTrends)
3. Must be a site “of record” for the sport and provide regular updates on DIRTcar events – minimum regular coverage of results, visible link to DIRTcar website.
4. Updated at least 3 times per week during season and display current information.
5. Appearance and functionality must be of a level consistent with commercial websites.

Freelance: Due to insurance and safety considerations, all access passes are very limited and available only to qualified media. Photo agencies, “stock” agencies, photo vendors and paid membership “press” will not be considered. All freelance media must be on assignment per guidelines above.

Headquartered in Roanoke, Va., Advance Auto Parts, a leading automotive aftermarket retailer of parts, accessories, batteries, and maintenance items in the United States, serves both the do-it-yourself and professional installer markets As of April 19, 2008, the Company operated 3,291 stores in 40 states, Puerto Rico, and the Virgin Islands. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts and accessories can be found on the Company’s web site at www.advanceautoparts.com.

The Advance Auto Parts Super DIRTcar Series for Big-Block Modifieds is brought to fans across the Northeast by several sponsors and partners, including series sponsors Advance Auto Parts, Hoosier Racing Tire and Sunoco Race Fuels. Promotional partners include AMB i.t., Rite Aid Corporation and the University of Northwestern Ohio and the contingency sponsors are Bert Transmission, Bicknell Racing Products, Bilstein Shocks, Brodix Cylinder Heads, Crane Cams, Integra Shocks, MSD Ignitions, Motorsports Safety Systems, Penske Shocks and Wrisco Industries.